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Don’t mention Sh… you know what

It’s time to stop using a phrase that only serves to confuse

John Dales
19 February 2016
William Franklyn. You know exactly what’s in that glass
William Franklyn. You know exactly what’s in that glass
…this street in the “Sh… Village” of Poynton in East Cheshire
…this street in the “Sh… Village” of Poynton in East Cheshire
New Road, Brighton: a Sh… poster-child, yet a completely different design and environment from…
New Road, Brighton: a Sh… poster-child, yet a completely different design and environment from…

 

If you’re about my age, you may remember one of the most successful TV ad campaigns ever, one that aired in the late 1960s and early 70s. Voiced by the suave William Franklyn, who sometimes also lent his debonair appearance to the screen, the campaign was for Schweppes tonic water. Its hook was that the brand name was not actually mentioned. It was only spoken of as “Schhh… you-know-who”, as though it were an exciting secret. So well-known that it became what...

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John Dales

John Dales

John Dales MSC BSC MCIHT CMILT Director, Urban Mov

John Dales is a streets design adviser to local authorities around the UK, a member of several design review panels, and one of the London mayor’s design advocates. He is a past chair of the Transport Planning Society, a former trustee of Living Streets, and a committee member of the Parliamentary Advisory Council for Transport Safety. He is director of transport planning and street design consultancy Urban Movement. 

 

j.dales@urbanmovement.co.uk
+44 (0)7768 377 150
www.johndales.com

 

 
 
 

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