Tick-box surveys won’t capture the contextual influences on travel behaviour

I recently attended a course on behavioural economics (run by Anthony Tasgal on behalf of the Chartered Institute of Marketing) and of all the principles discussed the one that stuck in my mind was the ‘power of context’. What occurred to me was that while we are aware that context is important in the transport world, this is not acted upon as a matter of course, with the key considerations being journey time, cost, maybe comfort and perhaps personal characteristics such as age,...

Subscribe today to read this article in full...

Benefits of subscribing to Local Transport Today Subscription + TransportXtra & TransportXtra.com

• 25 issues a year
• Essential reading for public and private sector transport professionals in the UK and beyond
• Stay ahead of the competition – hear it first
• Written by leading experts in the transport industry
• Additional publications throughout the year covering specific subjects Smarter Travel, Get Britain Cycling and Data and Modelling
• Includes full online access to TransportXtra.com and searchable archive

Magazine + Online

Pay Monthly

£26.00

Fixed Term

1 Year Subscription £206.00 3 Year Subscription (Save 20%) £494.40

 

Online Only

Pay Monthly

£19.50

Price shown ex VAT. Monthly subscription amount charged monthly to registered card.

Fixed Term

1 Year Subscription £156.00 30 Day Subscription £36.00 90 Day Subscription £72.00

Invoice option available on fixed-term subscription. Subscriptions begin from receipt of payment.