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Regular news: Issue 596 11 May 2012

Walking incentivised

A new incentive scheme has been launched by Transport for London to reward people for walking and cycling in London. The re:route scheme lets people download a mobile app to collect points for journeys made by bike or on foot. These can then be redeemed against offers and discounts from a range of companies, including Marks and Spencer, Planet Organic and Champneys. It is hoped the plan will reduce congestion and pollution and boost fitness in the capital. More than 100 short journeys on the...

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Your Comments:

11 May 2012

I've just downloaded the app, and it refuses to accept that the journey I make everyday from Vauxhall to London Bridge is walkable. Instead it insists I must either cycle or take the tube. The 'points' you earn simply allow you to use offers, which various 'voucher codes' websites already make available for free. Good idea: But overly complex app interface coupled with weak incentive.