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Researchers question value of ‘smarter choice’ interventions

BEHAVIOUR CHANGE

Andrew Forster
03 February 2017
Heathrow: one-week free bus trials have been axed because of the research
Heathrow: one-week free bus trials have been axed because of the research

 

Low cost measures to reduce car use, such as personalised travel plans, car sharing, and free trials of public transport, may not be as effective as previous studies have claimed, according to research commissioned by the DfT.

The Behavioural Insights Team (BIT) worked with Heathrow’s Commuter Team to test a range of ‘smarter choice’ behaviour change interventions with Heathrow Airport’s 76,000 employees, who are employed by 350 different companies. BIT is a social...

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