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TRANSIT CEASED PUBLICATION IN JUNE 2010

CBS Outdoor retains First’s outdoor media contract in the UK

03 April 2009
 

Outdoor media specialist CBS Outdoor has successfully retained the contract to manage the advertising on First’s UK buses for a further five years. The deal, to sell advertising on the UK’s largest bus operator, is worth in excess of £140m over the five year period.

Commenting on the contract, CBS Outdoor commercial director Jason Cotterrell said: “The renewed contract with First demonstrates their confidence in us to successfully manage their advertising asset and...

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