Media firm CBS Outdoor has teamed up with digital communications agency Codegent to develop ‘Talk to the Town’, an online campaign challenging the public to design their very own ‘superside’ bus advert.
The ‘viral’ campaign allows adverts to be created and then displayed on the side of a real bus online. The best entrants will judged with the winner’s advert appearing on the side of a bus.
Commenting on the new website, Laura Wilson, bus brand...
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