Outdoor media specialist CBS Outdoor has been awarded a five year £100m contract to manage advertising on the UK bus fleet of transport group Arriva. Under the terms of the agreement, CBS Outdoor will be responsible for all advertising opportunities on the exterior and interior of the group’s 6,500 buses across the UK.
Commenting on the deal, CBS Outdoor commercial director Jason Cotterrell said: “Arriva’s decision to award the contract to us is a great endorsement of...
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