Outdoor media firm CBS Outdoor has signed its first clients for its innovative Cross Track Projection (XTP) system on London Underground.
Since this week, moving advertising from Nestlé, Sky, Magners, Paramount, InBev and Dewynters has been projected across tracks in full motion and HD quality at 23 sites at five of the busiest stations in the capital’s centre. The contracts with the six organisations will run for a minimum of 6 weeks from June 30.
Piccadilly Circus, Bank,...
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