OUTDOOR media specialist Viacom Outdoor is change name from the start of next year in an exercise that is designed to reflect Viacom’s ownership by CBS?Corporation, a US-based mass media firm best known for owning the CBS television network. As a result the firm will be known as CBS Outdoor across Europe and China.
“We do business with advertising clients and media groups that conduct business around the world so it’s important that our brand remains consistent across all...
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