Significant barriers stand in way of mass EV adoption

AA publishes UK EV Readiness Index

The conditions that would enable most drivers to switch to an EV today have not yet been met, according to The AA’s first quarterly UK EV Readiness Index, which assesses the factors influencing drivers’ readiness to switch to EVs. 

The AA’s EV Readiness Index offers a comprehensive snapshot of how practical and appealing EV ownership is for UK drivers today. 

Drawing on proprietary AA data and expert sources, the index tracks eight critical factors: 

• Cost of new EV 
• Cost of used EV 
• Cost of EV insurance 
• Cost of home charging & home charger 
• Cost of public charging 
• Access to charging 
• EVs running out of charge 
• Roadside EV repair rates. 

The factors have been developed as a result of comprehensive member and driver insights. 

The current Readiness Rating stands at 47.5 out of 100, indicating that while EVs are a viable and attractive option for some, significant barriers remain for mass adoption. 

“Drivers tell us they’re excited about going electric and they love the tech, but they’re also confused and cautious,” said Edmund King OBE, AA President. “Our Index shows that upfront costs and charging access are still major concerns. Our polling also suggests battery health and resale values are still issues for some. 

“Our index is an independent barometer of the issues that are either holding drivers back or propelling drivers to go electric. It is neither pro nor anti-EV. 

“Cost of new EVs is still a major stumbling block so the Government’s Electric Car Grant (ECG) scheme of up to £3,750 for cars under £37,000 is a welcome boost, but we need to go further to make EVs a realistic choice for all drivers. 

“Many drivers are unsure how far and how fast they should move to an EV with some waiting for future technological developments to enhance better range and in car systems. We are confident that the readiness rating will increase with more chargers, less expensive products, targeted incentives and better information.”

The AA’s EV operations span every stage of car ownership from learning to drive and roadside assistance to leasing and used car sales. 

Recent AA data shows: 

• Strong demand for EVs across AA Cars used car and Leasing platforms. 
• EV Driving School uptake is growing, yet some instructors face charging infrastructure challenges. 

To support the transition, the AA is calling for: 

• Consideration of targeted incentives on used EVs 
• Consideration of reduced VAT for on-street charging Faster planning and better signing of charging infrastructure 
• More factual information campaigns and reporting.