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Dynamic pricing can change EV drivers charging decisions

Centre for Net Zero works with Octopus Electroverse

Mark Moran
16 May 2025
Batteries on Wheels
Batteries on Wheels

 

Electric vehicle drivers are highly responsive to price signals in public charging, a study carried out by the Centre for Net Zero indicates.

The trial also suggests consumers without access to home charging, dynamic pricing offers the potential to reduce EV running costs to levels comparable to, or below, those of petrol vehicles.

Access to affordable public charging is a salient factor for consumers switching to EVs, especially those without off-street parking. Meanwhile, the additional load...

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