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Bike share: reaching people who could cycle, but don’t

MOBILITY MATTERS

Alistair Kirkbride
11 November 2016
OXONBIKE offers a mixed fleet of pedal and electric bikes
OXONBIKE offers a mixed fleet of pedal and electric bikes

 

The bicycle is an incredible invention. It’s a social leveller, the second cheapest mode (after walking), leads to healthier people and cuts congestion and emissions. There are also still far more bikes in the world than cars. Rather than being displaced by the internal combustion engine, the humble bike is busy reinventing itself as an increasingly important component of future travel and future lifestyles.

Whilst there must be access for those who cannot walk or cycle, active travel has...

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