Local Transport Today is the authoritative, independent journal for transport decision makers. Analysis, Comment & News on Transport Policy, Planning, Finance and Delivery since 1989.

In Passing

01 April 2016
 

FirstGroup has been rapped over the knuckles by the Advertising Standards Authority for its Great Western Railway franchise ad stating that “the railway belongs to the region it serves”. The ASA agreed with complainants who said the slogan implied the railway services were publicly-owned. The advert “might encourage consumers to use or enquire about using the service, for example, out of regional loyalty or because they believed profits directly belonged to the local...

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