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Ads body bans 20mph walking & cycling claims

­SPEED LIMITS

28 November 2014
 

The Advertising Standards Authority has banned council publicity claiming that 20mph speed limits increase walking and cycling, deliver health benefits, and reduce congestion.

The ASA ruled that the statements in the brochure prepared by Brighton & Hove City Council were too definite and could not be substantiated.

Campaign group Unchain the Motorist complained to the ASA about the leaflet, prepared to support the council’s continued roll-out of 20mph speed limits.

The leaflet said:...

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