£36m sponsorship deal for London cable car scheme

October 10

The £36m cable car sponsorship deal with Emirates will provide 80% of the overall construction cost

The £36m cable car sponsorship deal with Emirates will provide 80% of the overall construction cost

Global airline Emirates and Transport for London have agreed a sponsorship deal for London’s cable car Thames river crossing which is scheduled for completion next summer. The link, which will provide a direct connection between the Greenwich Peninsula and Royal Victoria Docks, will be known as the Emirates Air Line in a 10-year deal worth £36m. It will connect two of London’s biggest venues, the O2 entertainment centre and Excel exhibition site. The two new stations are set...