You book a room at a nice hotel at the standard rate. When you arrive they announce that they can’t accommodate you, but there’s a disappointing alternative along the road at the same price. Are you happy? Or maybe you go to the supermarket and ask for the brand leading biscuits you like. They haven’t got them, but they can do the anonymous own label version at the same price. Is that okay?
So what about pitching up for the train, that normally takes an hour to get you...
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