Peterborough: a green role model

One of Stagecoachs Peterborough fleet

One of Stagecoachs Peterborough fleet

While the Greener Journeys campaign has highlighted the impact major initiatives could have in reducing car travel and growing bus use, there remains considerable potential for large patronage increases from lower cost measures to raise awareness of public transport. Jacqui Wilkinson, formerly head of sustainable travel at the Department for Transport, says that too often basic information on bus services is not provided and the industry needs to ensure that it “puts its own house in...