Elaine Rosscraig’s work in contacting people and persuading them to try out their local bus service apparently led Brian Souter to hail her as “the saviour of Stagecoach”. Since joining the Perth-based group in 2001, Rosscraig has pioneered the use of direct mail and telemarketing to sell bus travel, and its working. While we all groan when we get a call from a double glazing salesman, it seems that we are usually happy to talk to our local bus company.
Rosscraig has a team...
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