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Jaguar unveils new branding for electric-only future... or should that be JaGUar?

Mark Moran
19 November 2024
Jaguar`s `Copy nothing` teaser ad
The new Jaguar logo
The new Jaguar logo

 

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand.

The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026.

The company took new cars off sale more than a year ago to focus on reinventing the brand. As part of the rebrand, Jaguar has created a brand new logo, a new prancing leaper cat design and adpted marketing slogans such as “delete ordinary”.

The new bespoke logo is written as...

+85% more

 

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