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UK consumers will shop in the metaverse

Vista explores the appeal of the virtual High Street

Mark Moran
07 April 2022
The metaverse High Street is in demand and this is what is may look like (Image: Vista/Georgie Barrat)

 

Although the online ‘metaverse’ may seem a long way off, research shows that people’s shopping habits have already shifted and that small businesses need to stay on top of emerging tech.

According to a study of 2,000 adults by Vista, 59% of people are familiar with the metaverse and anticipate it will take around 15 years before it goes mainstream. Some 73% of respondents predict it will be most popular with Gen Z and Millennials amongst all age groups. 

A third of UK...

+92% more

 

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