The Bicycle Association has launched a new nationwide programme, Investors in Cycling, to unite and recognise bike businesses across the UK which support the growth of cycling through advocacy.
Over 1,100 bike businesses are being recognised as Investors in Cycling, from large global brands to small retailers.
The Bicycle Association leads collective advocacy work on behalf of the UK cycling industry.
David Middlemiss, BA associate director, said the BA’s main...
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