Forty shades of rural

Richard Dilks is chief executive of CoMoUK, the charity that promotes the social, environmental and economic benefits of shared transport. He was previously programme director for transport at the capital’s business lobby organisation, London First. Email: richard@como.org.uk

A wise man looked me in the eyes early on in this job and said, “I hope you realise, there are actually 40 types of rural?”

The truth that landed with me from that comment was that rural mobility is varied and complex, and we should never forget that when thinking about how people move around in rural areas. 

The problem with saying that things are varied and complex is that you can almost hear people filing them in that very real drawer marked ‘too difficult’.

I...

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