‘Smarter choices’ have been in the news again recently. The Behavioural Insight Team reported that several ‘low-cost behaviour change interventions’ designed to reduce commuting to Heathrow Airport made no measurable difference. Their comments on evaluation methods (“don’t trust self-reported surveys”) have re-opened a long-running controversy: how do we know any of these measures actually work?
‘Smarter choices’ is a catch-all phrase,...
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