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Phil Goodwin: Issue 534 4 Dec 2009

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The pros and cons of a car-free life

A road safety campaign aimed at young drivers is perhaps more ambiguous than its creators intended

Phil Goodwin

The London Road Safety Campaign has recently been re-running an advertising campaign that I don’t remember noticing last year, with the slogan ‘lose your license and you’re just a kid again’. The main message, supported by various radio and cinema advertisements, is a rather strong argument that having a car is what defines your adulthood and if you lose it you will lose your independence and respect and have to rely on other people for lifts, just like a child does. The...

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