Transforming travel habits

A new set of tools has become available that will aid efforts to achieve travel behaviour change

An holistic approach to creating sustainable neighbourhoods through travel behaviour change

An holistic approach to creating sustainable neighbourhoods through travel behaviour change

Travel Behaviour Change as a concept has been with us now for nearly 20 years and while methods have evolved and been refined over that time, in the last few years there has been something of a sea-change in the consumer landscape. Some of the underlying trends are highlighted opposite, but of particular relevance is the mass adoption of mobile technologies and social media: seven out of ten people in the UK now own a smartphone and two-thirds engage in social media (including over 90% of 16-24...

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