Data & Modelling 2012

The future is a foreign country: we will do things very differently there.

The challenge for movement and place professionals is to help make viable plans today for an uncertain tomorrow. Movement, living, working and leisure patterns are morphing faster than ever before on the back of rapid technological advances and social change. How can we model today for digitally-savvy generations whose behaviour patterns evolve as rapidly as new technologies? Yet, innovators in the ever-expanding circle of professionals involved in making better places are rising to these complex challenges. This publication explores a cross-section of the many and varied responses that are emerging from practitioners, consultants and academics across Europe and beyond.

Modelling World 2012 is the must-attend showcase for those interested in these developments. Outputs from new models and tools that ‘measure’ the complex matrix of accessibility, place quality and urban value are becoming increasingly important to risk-averse politicians, policy-makers and investors. Robust evidence is needed to underpin strategies for promoting growth and maximising investment potential. Modelling World will explore the ways in which approaches new and old are being fused together to create innovative models, tools, processes and methodologies – informed, evidence-based, and scientific  – but also adaptable, flexible and cost-effective.