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Clients' needs take consultant into new territories

A sensible strategy for boosting international business is to follow existing clients as they expand overseas, says consultant Colin Buchanan

Enrique Huertas Garcia
Enrique Huertas Garcia

 

The biggest project that consultant Colin Buchanan is currently working on is master planning work for the SmartCity Kochi scheme in India, termed a “self-sustained business township for knowledge-based companies”. And this project perfectly illustrates the company’s strategy for expanding its business outside the UK, according to Rob Goldup, director – overseas at Colin Buchanan, because it involves the consultant ‘following’ an existing Middle East client...

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