EDF customers can unlock energy savings with Kraken

EDF customers could benefit from cheaper, cleaner energy for devices such as electric vehicles, solar panels, home batteries and heat pumps by tapping into Kraken.

Using Kraken’s AI-powered Operating System, EDF can now automatically shift the energy use of assets that customers have flexibly opted into, helping to cut household costs by using power when it’s cleanest and most affordable.

For the average EV driver, this flexibility can deliver hundreds of pounds in savings a year, compared with standard home charging, while also lowering emissions and supporting grid stability.

The Kraken platform’s data, AI and machine learning capabilities automate much of the energy supply chain.

Kraken’s platform already manages more than 2GW of flexible power aggregated from hundreds of thousands of consumer devices, creating the world’s largest “Virtual Power Plant” made up of residential assets. This lowers bills, boosts sustainability and helps to balance the wider energy system.

This new phase builds on EDF’s successful move to Kraken in 2020, when 7.9 million meter points were transferred from 17 legacy systems in just two years. Since then, EDF has grown its customer base, improved its Trustpilot rating to 4.8, and boosted employee satisfaction. 

Kraken now supports over 70 million customer accounts globally and partners with leading energy providers worldwide. 

Both EDF and Kraken are founding members of the Mercury Consortium, a global initiative to create a universal standard for smart energy – often referred to as the “Bluetooth for energy” – accelerating the rollout of low-carbon technologies.

Richard Hughes, director of retail at EDF, said: “This partnership with Kraken extends our mission into homes across the UK, combining EDF’s energy expertise with world-class technology to make smart, low-carbon living simpler and more affordable. Together, we’re turning flexibility into real savings and driving progress toward a net zero system.”

Devrim Celal, Kraken’s chief flexibility and marketing officer, added: “After years of successful partnership, we are happy to deepen our relationship by expanding Kraken's support within EDF's growing and exciting business. We are excited to be the foundation of this next phase of EDF's success.”