The Department for Transport (DfT) has published an assessment of a new approach of generating travel insights by combining smartphone sensor-derived data (‘big’ data) and specific online user surveys (‘deep’ data). The pilot applications of the Fusion of User Surveys and Integrated Online Navigation (FUSION) project was commissioned from SYSTRA alongside project partners TravelAi and Yonder Data Solutions (YDS).
The work was co-funded by HM Treasury’s Economic...
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