Almost a quarter of respondents to a survey said they have no understanding of the concept of net zero while 73% hold no strong view on projects that support net zero but disrupt daily life, according to a new report by Copper Consultancy and Keele University.
The report – Winning Back the Net Zero Narrative – calls for a change in how developers communicate about net zero projects, stressing the local benefits and tangible impacts, and being more transparent about potential...
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