Online ticket retailers must ensure that customers are made fully aware of booking fees at the time of purchase, says the Office of Rail and Road (ORR). A review by the rail regulator identified concerns about ‘drip pricing’ where customers are shown an initial price for their good/service, with additional fees only revealed later in the sales process.
Consumers are often disproportionately influenced by the first headline price they see and can be drawn into paying more...
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