Local Transport Today is the authoritative, independent journal for transport decision makers. Analysis, Comment & News on Transport Policy, Planning, Finance and Delivery since 1989.

Uber targets stations and train users to promote booking service

Peter Stonham
30 November 2023
Uber’s high-profile marketing of its rail booking facility included track-side and in-station digital displays
Uber’s high-profile marketing of its rail booking facility included track-side and in-station digital displays
 

Uber has launched a major publicity campaign for its recently added facility for users to book not only cars and bikes on the Uber app, but rail travel too.

The private hire car service company says a large majority of the UK doesn’t realise the train booking service it offers so has launched its campaign ‘Trains, now on Uber’.

The campaign plays on features of the user experience of its car booking service, adding a new twist to reference the world of trains, also...

+65% more

 

Policy and Strategy Officer
Transport for the North
Manchester
£43,936 - £50,617
Senior Engineer
Rotherham Metropolitan Borough Council
Riverside House, Rotherham, South Yorkshire
£44,428 - £47,420
Project Manager
Rotherham Metropolitan Borough Council
Riverside House, Rotherham, South Yorkshire
£36,648 - £43,421
View all Vacancies
 
Search
 
 
  • Sorry, there are no results
 

TransportXtra is part of Landor LINKS

© 2024 TransportXtra | Landor LINKS Ltd | All Rights Reserved

Subscriptions, Magazines & Online Access Enquires
[Frequently Asked Questions]
Email: subs.ltt@landor.co.uk | Tel: +44 (0) 20 7091 7959

Shop & Accounts Enquires
Email: accounts@landor.co.uk | Tel: +44 (0) 20 7091 7855

Advertising Sales & Recruitment Enquires
Email: daniel@landor.co.uk | Tel: +44 (0) 20 7091 7861

Events & Conference Enquires
Email: conferences@landor.co.uk | Tel: +44 (0) 20 7091 7865

Press Releases & Editorial Enquires
Email: info@transportxtra.com | Tel: +44 (0) 20 7091 7875

Privacy Policy | Terms and Conditions | Advertise

Web design london by Brainiac Media 2020