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Uber targets stations and train users to promote booking service

Peter Stonham
30 November 2023
Uber’s high-profile marketing of its rail booking facility included track-side and in-station digital displays
Uber’s high-profile marketing of its rail booking facility included track-side and in-station digital displays
 

Uber has launched a major publicity campaign for its recently added facility for users to book not only cars and bikes on the Uber app, but rail travel too.

The private hire car service company says a large majority of the UK doesn’t realise the train booking service it offers so has launched its campaign ‘Trains, now on Uber’.

The campaign plays on features of the user experience of its car booking service, adding a new twist to reference the world of trains, also...

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