Travel behaviour campaigns must use social media to highlight health benefits

Bristol City Council’s cycle promotion campaign adopted a celebratory rather than preachy tone

Bristol City Council’s cycle promotion campaign adopted a celebratory rather than preachy tone

I’ve done my fair share of travel behaviour change programmes in my time. These programmes often succeed in getting more people cycling, walking and using public transport more often but, when we ask people their primary reason for making a change, the main reason is something to do with personal health and fitness. Similarly, when we come to evaluating programmes, the largest benefits tend to reside in health improvement rather than ‘transport’ benefits.

So, I was interested...

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