Travel behaviour campaigns must use social media to highlight health benefits

Bristol City Council’s cycle promotion campaign adopted a celebratory rather than preachy tone

Bristol City Council’s cycle promotion campaign adopted a celebratory rather than preachy tone

I’ve done my fair share of travel behaviour change programmes in my time. These programmes often succeed in getting more people cycling, walking and using public transport more often but, when we ask people their primary reason for making a change, the main reason is something to do with personal health and fitness. Similarly, when we come to evaluating programmes, the largest benefits tend to reside in health improvement rather than ‘transport’ benefits.

So, I was interested...

Subscribe today to read this article in full...

Benefits of subscribing to Local Transport Today Subscription + TransportXtra & TransportXtra.com

• 25 issues a year
• Essential reading for public and private sector transport professionals in the UK and beyond
• Stay ahead of the competition – hear it first
• Written by leading experts in the transport industry
• Additional publications throughout the year covering specific subjects Smarter Travel, Get Britain Cycling and Data and Modelling
• Includes full online access to TransportXtra.com and searchable archive

Magazine + Online

Pay Monthly

£12.40

Fixed Term

1 Year Subscription £144.00 3 Year Subscription (Save 20%) £345.60

 

Online Only

Pay Monthly

£14.40

Price shown ex VAT. Monthly subscription amount charged monthly to registered card.

Fixed Term

1 Year Subscription £156.00 30 Day Subscription £36.00 90 Day Subscription £72.00

Invoice option available on fixed-term subscription. Subscriptions begin from receipt of payment.