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Car ads ‘put people off active travel’

ACTIVE TRAVEL

28 September 2018
 

Low rates of walking and cycling are partly the result of advertisers targeting the public with negative messages about road safety, according to Ken Skates, the Welsh transport secretary.

During a debate in the Senedd, he said: “It’s incredibly safe to cycle and to walk, and yet we are bombarded on a daily basis with images and messages that encourage us to feel unsafe in our daily lives, because many people want to exploit a feeling of insecurity. 

“It’s the...

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