A new initiative to encourage more people to cycle to work has been trialled by the London Borough of Kingston and Birmingham International Airport.
The 'Cycle 50% Club' initiative is being promoted by York-based social enterprise firm Company of Cyclists and aims to persuade participants to cycle to work for at least 50% of their commuting journeys during a three-week experimental period. The project involves working with groups of 20 or so volunteers, providing them with bicycles, training,...
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