Local Transport Today is the authoritative, independent journal for transport decision makers. Analysis, Comment & News on Transport Policy, Planning, Finance and Delivery since 1989.

Evaluations are clear on one thing: sticks beat carrots for modal shift

Steve Melia University of the West of England
12 May 2017

 

‘Smarter choices’ travel behaviour change policies have been in the news again recently: the Behavioural Insights Team (BIT) reported that several low-cost behaviour change interventions designed to reduce commuting to Heathrow Airport made no measurable difference (“Researchers question value of ‘smarter choice’ interventions” LTT 03 Feb). BIT’s comments on evaluation methods (don’t trust self-reported surveys) have re-opened a long-running...

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