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‘Councils need travel behaviour specialists'

BEHAVIOUR CHANGE

13 April 2017
 

Councils should employ psychologists in their transport teams because influencing  behaviour is so central to policy, a politician has said. 

Bert Biscoe, Cornwall’s cabinet member for transport, told colleagues: “After four years in this office I have come to the conclusion that, as well as excellent engineers, project managers, strategists and contractors, we would benefit from embracing the disciplines of psychology. 

“I’m not sure if a profession of...

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