Local Transport Today is the authoritative, independent journal for transport decision makers. Analysis, Comment & News on Transport Policy, Planning, Finance and Delivery since 1989.

No more nudges?

03 February 2017
 

Champions of ‘smarter choice’ travel behaviour change measures such as personal travel plans and car sharing can sometimes be heard grumbling that, no matter what evidence they present, some people just seem unwilling to believe in the value of the interventions.

The sceptics will be emboldened by the DfT’s release this week of a new report by the Behavioural Insights Team (BIT) into low cost travel behaviour interventions applied at Heathrow Airport. The BIT is a social...

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