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TfL segments Londoners to better understand their travel

TRAVEL BEHAVIOUR

Andrew Forster
10 June 2016
The tool classifies Londoners into nine segments based on travel behaviour and propensity to change
The tool classifies Londoners into nine segments based on travel behaviour and propensity to change
 

A NEW software tool for classifying Londoners is helping Transport for London understand the capital’s travel behaviour and inform transport planning.  

The Transport Classification of Londoners (TCoL) tool was explained at last week’s Modelling World by Clare Sheffield, TfL’s policy analysis manager.

Sheffield said TCoL helped TfL to understand the population in different parts of the capital, the travel choices people make, and their likelihood of changing behaviour....

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