TransportXtra features news, opinion and analysis from the UK transport policy & planning;
passenger transport; urban development & parking industries.

London's mayoral candidates urged to mine data on behaviour to improve transport

Lee Baker
15 February 2016
Zac Goldsmith: plans dismissed
Zac Goldsmith: plans dismissed


London's mayoral candidates have been urged to go beyond appointing a chief data officer and ensure that private data is exploited to cut congestion and improve parking.

The candidates all backed the idea of a chief data officer to better analyse collected data in a hustings, according to reports, but they suggested that only one, Green Party candidate Sian Berry, vowed to face down privacy concerns and capture data from smartphones. In an opinion piece in Tech City News, plans trumpeted by Zac Goldsmith to improve broadband and data analysis were dismissed as in need of greater ambition. "The chief data officer needs to... focus on the real and tangible benefits to businesses and people."

Using the example of parking, if app technologies are placed front and centre then only a moderate level of success will be achieved," said Francesco Scarnera, CEO of FinTech consultancy iBe. He urged instead behavioural analysis for greater benefits - so not only allowing the booking of parking spaces, but involving Londoners in a conversation about what the data shows, so there could, for example, be less parking enforcement in some areas.

Head of Network Management
Coventry City Council
£62,023 - £68,352
Senior or Principal Transport Planner
Asbri Transport
Based in Swansea/Cardiff with potential remote working
Competitive Salary
Assistant Director Connectivity & Sustainability
Staffordshire County Council
£89,627 - £94,012
View all Vacancies

TransportXtra is part of Landor LINKS

© 2023 TransportXtra | Landor LINKS Ltd | All Rights Reserved

Subscriptions, Magazines & Online Access Enquires
[Frequently Asked Questions]
Email: | Tel: +44 (0) 20 7091 7959

Shop & Accounts Enquires
Email: | Tel: +44 (0) 20 7091 7855

Advertising Sales & Recruitment Enquires
Email: | Tel: +44 (0) 20 7091 7861

Events & Conference Enquires
Email: | Tel: +44 (0) 20 7091 7865

Press Releases & Editorial Enquires
Email: | Tel: +44 (0) 20 7091 7875

Privacy Policy | Terms and Conditions | Advertise

Web design london by Brainiac Media 2020