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ASA’s electric car ad ruling flouts its own guidelines

Paul Withrington, Director, Transport-Watch, Northampton NN2
05 September 2014
 

In May of last year Transport-Watch lodged a complaint against an advert placed by Renault, which claimed that the official fuel consumption for the Renault ZOE range of electric cars was “not applicable” and that the official carbon dioxide emissions were zero, but (strangely) that the latter may vary according to driving conditions.

Both claims seem ludicrous since the electricity consumption is known along with the carbon emission per kW hour of power supplied. Hence, we were...

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