‘Maps crucial to project success’

Cycling projects, no matter how well conceived, will fail to take off unless they are backed by a properly developed information strategy. This will be one of the core themes of a session on cycle mapping, wayfinding and smart phones at Cycle City.

The session will be chaired by information design specialist FWT, which believes that clear, concise and attractive cycling information is a crucial aspect of any cycling project, so that the maximum number of cyclists are made aware of all aspects of a cycling scheme as soon as it is launched.

The firm will also be exhibiting at Cycle City, with demonstrations of Cartogold, its interactive mapping system, which depicts all geographic and route specific information, allied to all relevant text features. It will also be displaying its mapping on smart phones and tablets. 

“FWT has worked on information packages with city and county councils across the UK including  Derby, Leicester, Norwich and most notably in London,” says sales and marketing director Paul Treadwell. “We have also developed information strategies for passenger transport executives such as Centro.”