Local Transport Today is the authoritative, independent journal for transport decision makers. Analysis, Comment & News on Transport Policy, Planning, Finance and Delivery since 1989.

What ‘smarter choice’ teams are trying across England

21 December 2012
 

Local Sustainable Transport Fund projects have tried a number of innovative ideas to change travel behaviour across England. The conference heard about how:

Transport for London encouraged teenagers to walk to school instead of taking overcrowded buses with rewards such as Top Shop vouchers, monitored by swipe card units along the walking routes;

The West of England Partnership Area has a ‘sustainable’ transport field team that is flexibly deployed to provide...

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