Stagecoach’s Goldline concept will benefit from the group’s direct marketing prowess

It was only a matter of time before Stagecoach tried its hand at the leather-seated bus strategy and this week it did just that when it unveiled its ‘Goldline’ concept. Chief executive Brian Souter is sure will deliver even more growth for his group’s UK bus operations.

But as Souter himself says, this is more than leather seats. The trial route for Goldline is Stagecoach’s very first Kick Start pilot. In the immediate years following  the last upgrade, the group...