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Modelling guidance estimates the mode shift potential of travel plans

Andrew Forster
16 December 2011
 

The DfT has published estimates for the number of car trips  that can be cut by investing in workplace travel planning, school travel planning and ‘smarter choices’ marketing initiatives.

The estimates are contained in draft guidance on modelling the impact of ‘smarter choice’ travel behavioural change measures.

Overall, the DfT says modelling ‘smarter choice’ measures will often require assumptions to be made because the evidence available from...

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