Intercity train operator East Coast has launched a loyalty scheme for customers booking any ticket worth over £22, including those of rival train operators, through its eastcoast.co.uk website. Points are awarded and redeemable against a number of rewards such as: money off eVouchers that can be redeemed against all ticket purchases, including on bookings made for other train operators; and free First Class travel and free Wi-Fi on East Coast trains. From November, East Coast will extend...
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