CFE - have you got it? Your customers need it!

The words a company chooses to describe its customer service ethos can reveal a lot more than intended

How far do transport companies really embrace the idea of looking after their customers?

How far do transport companies really embrace the idea of looking after their customers?

Boots Website

Boots Website

Katarynza is a ‘Store Colleague’ for Boots. You can see her on the careers website (www.boots.jobs/stores/ roles/store-colleagues/). Beneath her image, it says, ‘If there’s one thing that’s part of everyone’s job description in store it’s this: delighting customers.’ Boots was one of the Sunday Times 25 Best Companies to Work For 2010.

Marks & Spencer’s careers website has a similar homepage (www.corporate....