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Is the National Express brand as good as Bowker believes

10 November 2006
 

If National Express does spread its brand image across the group, it needs to take care that the image of which it so proud is not dragged down by weaker parts of its operations (Transit October 27).

Mr Bowker’s high opinion of NEG operations is not shared by those of us using its Central Trains’ services in the Derby area, particularly the Matlock branch where the timetable has been cut back heavily over the past few years, and reliability is poor.

As for “delighting...

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