Greener Journeys launches free bus ticket campaign in move towards modal shift goal

All five of Britain’s largest transport groups have come together to fund and launch a new £3m media campaign that aims to encourage modal shift from cars to buses and coaches.

The Green Journeys initiative was launched last year by Arriva, First, Go Ahead, National Express Group and Stagecoach. It aims to remove one billion car journeys from Britain’s roads over the next three years, and as part of the new campaign the groups have jointly launched a new promotion that will...