Transport minister Gillian Merron has written to local authority chief executives across England urging them to consider using individualised travel marketing (ITM) initiatives and other 'smarter' travel choice measures to try and cut car use.
Merron's letter follows what she describes as "startling" results from the Government's three sustainable travel town pilot schemes in Darlington, Peterborough and Worcester. Each of them has used individualised travel marketing as a key...
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